CONTENT CREATION - CAMPAIGN STORYTELLING: AUDIENCE EXPERIENCE FIRST
Over the years, alongside my written work, I've collaborated with brands across fashion, food, and lifestyle at events, restaurant openings, and product launches producing short-form content for Instagram Reels, TikTok, and YouTube.
Each piece was developed as campaign content: strategically scripted, on-brand, and built to perform on the platform it was made for.
My street interview series sits at the intersection of content creation and journalism. Conducting and hosting the interviews myself, capturing real voices and real reactions in context. The result is UGC that doesn't feel like UGC. It feels like a story.
Every video in this section was a solo production, concept to camera to edit. No crew, no agency, just a clear creative vision and the craft to execute it.
TIMELEFT Amsterdam
Bench Talks · Instagram Campaign Content
Timeleft connects strangers through curated in-person experiences. Their signature being a weekly blind dinner where the algorithm matches you with five like-minded people you've never met. As they entered the Amsterdam market, I created their Bench Talks series for Instagram: candid street conversations exploring friendship, connection, and what it actually takes to meet people as an adult in a new city. Content that felt native to the platform and true to the brand's whole reason for existing.
EASYJET x YUSU The Flying Cake Amsterdam
Event Content & On-Site Interviews
To mark 10 years of easyJet's base at Schiphol, the airline partnered with YUSU Amsterdam East's beloved hub for creatives to launch The Flying Cake: a limited edition dessert crafted to taste like a holiday, with flavors inspired by the community's favorite easyJet destinations. I was brought in to create the on-site video content for the activation filming interviews at the pop-up, capturing real reactions from guests, and translating the energy of the event into shareable content. A campaign that was equal parts community, storytelling, and cake. It was later nominated for a Dutch PR Award 2025.
TECÁN TEQUILA Amsterdam
Event Content & Street Interviews
Tecán set out to redefine tequila culture in the Netherlands premium, intentional, and nothing like the shots you'd rather forget.
During their Paloma Week activation in Amsterdam, I created on-site video interviews capturing real audience reactions in real time: what tequila means to them, what it makes them do, and how they showed up for the night. Content designed to reflect and grow their community on social.
MINITA EMPANADAS Amsterdam
Street Activation & Video Content
A Buenos Aires-born brand with a modern Amsterdam identity. To bridge tradition and a younger creative audience, I took Minita into one of the city's most creative neighborhoods offering free empanadas to anyone who could answer Argentine and Buenos Aires trivia correctly. The result: genuine street energy, cultural storytelling, and content that felt native to both worlds.
CHECKMATES Amsterdam
Event Content & Live Interviews
Checkmates flips the dating app script: you only get in if a friend vouches for you. At their singles events I created live interview content designed to break the ice, spark connections, and capture the energy of strangers becoming something more. Real conversations, real moments, and content that made the concept feel as good as it actually was.
MOOD EVENT MUSIC APP Amsterdam
Street & In-Store Campaign Content
Mood needed a way into the Amsterdam market so I took it to the streets and into local streetwear stores, asking people about their city, their music, and their nights out. The interviews drove organic discovery and positioned the app exactly where its audience already was.
KEI WEEK STUDENT WEEK Groningen
Student Event Campaign Content
KEI Week is the student kick-off of the year in Groningen. I covered the week on the ground — games, events, city moments. Creating video content to introduce the city and the experience to thousands of new students arriving for the first time.
STREET STYLE INTERVIEWS
Amsterdam · Groningen · Buenos Aires
Personal Series / YouTube
My own YouTube series. Going out looking for the most interesting outfits I could find in different cities, and asked the people wearing them about their choices, their style, and their story. Shot and edited solo across three cities, three languages, three very different ideas of what it means to get dressed.
