when times are hard, only love can save us
in every corner of the streets, in every small talk and in that smile that can change someone’s day better, that is love
be brave we are almost there
'When Times Are Hard' Mental Health Awareness Campaign
Voice over script · Brand videoA script written for a mental health awareness campaign targeting young adults. The brief called for rawness and hope in equal measure acknowledging fear and isolation without staying there. The concept centers on love as a collective act, not a feeling. Something you choose, even when everything feels unstable.
for the women of the past, the present
and the future
to not only raise a hand alone, but allow others to raise theirs too
for our mothers, sisters, grandmas, aunties, girlfriends, we stand together
International Women's Day
Campaign copy · WebsiteWritten for International Women's Day campaign. The brief was to celebrate women without reducing them to a single version of strength. The copy moves through contradiction too sweet, too tough, too loud, too quiet, to arrive at something more honest: that adoring women means adoring all of it.
your body is your greatest trait, so let’s celebrate it.
loving yourself is
what makes you beautiful
your body loves
you and when you love it back, you become unstoppable
Rose July Lingerie 'Your Body, Your Greatest Trait'
Campaign copy · Brand videoA campaign for a lingerie brand targeting women from 25 to 65. The brief was built around three words: authenticity, realness, confidence but the kind that doesn't perform. The script was written to make every woman feel seen exactly as she is, not as she's told she should be.
made with love
you just need today. the rest follows.
you just need today. the rest follows.
Campaign concept, copy and script in English, Spanish and Dutch. Based in Amsterdam. Born in Buenos Aires, working across cultures. I find what your brand needs to say and make sure your audience feels it.